This like button thing is very interesting.
You click a thumbs up picture and it gets added in 2 places… To the Musician’s page you have agreed to like and on YOUR facebook profile.
This concept is simple but vitally important.
We want to build up our preferences and living journey, but we are not prepared to break “our flow”.
We don’t want to be whisked off to another site or a different page especially if we have to login.
We want instant action but without having to waste a second, we want to look back and see all the things we have enjoyed, and most importantly we want to prove to our friends that we are cool by letting them see what we have liked.
I am currently enjoying / getting frustrated trying to figure out how else this paradigm can be utilised to connect with the rising generation in a meaningful way.