We all love video, Its a great platform to communicate a great amount of emotion over a very short period of time.
Whenever someone says to me “You have to read this book” I always say can I find her on TED or you tube?”
My life long friend Oliver Hall MD’s a company called Liquid Productions and has been putting videos on people’s websites to help them convey their messages for a number of years now and seen great uplift in ROI from his clients sites as a result.
The tension is that until the media is interactive you cannot truly track conversions.
The reason newspaper advertising does not compare to Google ads is because Google ads are completely trackable. With good analytics there is no guessing involved. All results are tracked
You Tube have begun to invest in interactive video and allowing payments near the video like this video which is distrubing so do not watch!,
When the “1 click payment infrastructure has matured in a couple of years conversions will be able to get completed by clicking on the actual video at the end of the message.
This is cool but more importantly seamlessly finishes the video feedback loop to show exactly how much money that video made up.
As mobile network infrastructure improves and moves to 4G, due to the lack of real estate on smart phone devices video will be the media of choice to convey big messages quickly and effectively.
Look out for video guys going mobile and hiking their prices when the value of their media is finally realised.
(Not for me please Oli)