Loo with a View

It strikes me as odd that 5 minutes ago as I sat on this airplane dealing with the processed matter they they feed us that this is about the most confined loo I have ever sat in with virtually no redeeming features. In fact, of all of the aeroplane loos I have...

Leveraging Authenticity

This. Is. Genius. We don’t want fake, we want real. Except we don’t want it to be too real, because real real is boring. Everything about this ad is totally fake other than the magic ingredient, the one guy, Ian, who is open, expressive, approachable and...

Brandomness

  I just found a note I made on my phone about 6 months ago after having a lovely dinner with Adil Mendhro and his family! I am making a bet that the holistic ROI on a well executed Random Act of Kindness from a Brand is greater pound for pound than almost any...